IMAX with Laser is the next-generation 4k laser projection system from IMAX, delivering sharper and brighter images, deeper contrast as well as the widest range of colors available. This system also features greater dynamic range and precision for audio immersion and sound you can feel.

We developed a creative suite establishing the IMAX with Laser brand. The work included B2B and B2C collateral, such as posters, print and digital banners, brochures, as well as a product demonstration video to support the launch of IMAX's latest projection technology. We also created a comprehensive style guide which was distributed globally, outlining parameters and instructions for the usage and implementation of all visual elements and messaging related to IMAX with Laser.